Creating social media experiences people love.
Walmart has more than 4,200 local store Facebook pages, in addition to its corporate page and presence in other social channels. The retailer wanted to scale its social program to reach tens of millions of customers and address hundreds of thousands of user comments per month. It also needed to protect its brand, build customer loyalty, drive traffic to stores and web sites, manage customer service and support and gain insight. The company relies on LiveWorld to oversee this massive social presence with quality and scale cost efficiency.