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Author Micah Cambre

an ephemeral web

match lighting on fire

I’ve been reflecting more lately about how I spend my time online.
I think about the idea of taking back more control of my online presence.
I’ve made efforts to reduce attention and energy I give to social media.
And in these ways, I’ve never been more thoughtful of what I’m creating online than I am today.

It’s a challenge sorting out how to stay connected to people I care about who don’t understand the internet the same way I do. For the last couple of decades, my choice to live away from people I care about requires me to both make an effort to stay connected as well as participate in online communities. Sometimes that’s through social media, sometimes it’s here on my website. In fact, using this website, I’m learning how to create new ways to connect to others starting here on this site as a relationship to social media. I keep what I write here first primarily and syndicate or republish this content elsewhere secondarily. My site is my home and I want this home to contain what I create online more than I want to create elsewhere.

Lately, there’s another side in this I think about. In the last few months, I’ve had competing thoughts about this desire to post on here and in other places. These thoughts are in conflict of this need to own your own content or take control.

the web is mostly ephemeral

The need for connection is what makes the internet what it is. It’s what prompts us to browse websites, set up services, or download apps on our various devices. So often, communication on sites or services is performed in the moment. What we say, type or text matters but for a brief moment in time, as a reaction, for attention, or to provoke thought. So much of what I’ve said to others wasn’t formed but with a moment’s notice. This is true of many verbal conversations; our brains process things so quickly that we end up saying things without thinking and these thoughts are temporary.

I remember when I started using email in the 1990s (and the name included a dash [e-mail]), much of what I would get from people was forwarded emails or informal replies. I’ve even archived so much of my email since the 90s that I can review some patterns of what I used to send and receive from people. I was not aware of how much of what I sent was silly memes, jokes, poems or prose, things that were never meant to be more than just momentary. Having looked back upon a lot of that, it’s almost embarrassing what I thought was important or interesting enough to send to other people.

Even on this blog, I’ve written or copy and pasted a few silly posts that were in a similar mindset of just being interesting for a moment. I was lucky to have this platform to post to the few family or friends who would even read it. But some of these blog posts were meant to be meaningful in the moment I posted it.

into a black hole

When I look around at Twitter, Facebook, Pinterest, and so many other social media silos, I see a similar pattern as I remember with email. There’s a lot of forwarded, reposted, pinned, replied, retweeted, and generally recycled material that has a simple purpose for those moments.

Even in forum-like places like Reddit, Facebook Groups, and Slack/IRC, I see only some value in the threads and messages that people leave. More of what I see is that immediate connection we’re looking for, a way to bond, to engage or be engaged. And at some point, this content more or less disappears from the consciousness.

In the earlier days when companies were producing instant messengers like AOL, AIM, Yahoo, ICQ, MSN, and so many others, I had countless conversations that I can’t recall what was discussed. Those conversations are mostly lost in time, the recipients sometimes forgotten.

I can’t even tell you what some of my earliest posts on this website say without looking as well as what I said on younger versions of Twitter, Reddit, Facebook, or Yelp. Plenty of it doesn’t really matter to me and I suspect that most people feel the same way. I’ve seen my own family use these various sites and apps to communicate and catch up on each other’s lives. There’s not a lot of thought that goes into it otherwise.

If I was to suddenly lose access to everything I’ve ever written everywhere online, the noise of forwarded posts and emails being lost forever would not tear my heart into two. In the various replies by email and text message, or posts on Facebook, Medium, Reddit, and Twitter where I’ve made spontaneous remarks or thoughts, debates, support for trivial and non-trivial, like religious or political content, there’s little or no value to much of that.

so, what does matter?

I suppose the last section sounds fairly apathetic and nihilistic. No matter what truth there is in what I’ve just said, there’s plenty online that I’ve poured my heart into and and would make me sad to lose. I’ve manually backed up or saved some of the more important things I’ve written into the virtual world or in conversations I’ve had. These are a part of my personal history as who I am and I’d lose that part if it was to disappear.

It’s gonna be an ongoing challenge for me to figure out how to choose between forever posts that I write here and in-the-moment posts, tweets, comments, conversations, and chats that I have elsewhere. Some of this might change when I can figure out a way to encrypt certain content so that approved connections will be able to read what I write. This conversation crosses into my personal privacy as well. The less I solely use social media, it’s better for my overall privacy.

Many people won’t face the same issues I do; many are satisfied posting freely on free sites or apps irregardless of what happens to what they post or who gets their data. It’s just as ephemeral as email has been. I hope we’ll continue to see effective, popular and free ways to stay connected to each other on the internet like we do now but with less personal costs to our freedoms and privacies.

Maybe the idea of controlling our online presence and posts is more popular with more people than I realize, but my personal experience tells me otherwise. We just want a place to be together, share things, and live in the moment. We have that in so many ways and it’s still working, even if bad things happen.

personal websites

Read We Should Replace Facebook With Personal Websites by Jason KoeblerJason Koebler (Motherboard)

Personal websites and email can replace most of what people like about Facebook—namely the urge to post about their lives online.

I resonate with Jason’s article having been down a similar path. However, I also see another side to this: Facebook et al are simply the next iteration of communication, sharing content that is valuable to people for a moment in time. I know there are people who put a lot of heart into what they share, would love to revisit the things they said or did. I also know many who couldn’t care less to see what they did or thought 10 or 20 years ago.

The reason siloed social media sites are, and will continue to be, popular is because silos have always been effective as a way to connect, be it from newsgroups or AOL of many years ago. I would argue many, if not most, people are only looking for instant gratification and hits of dopamine in what they do as they participate in these sites and apps. Not all need or want the ability to own their own content or understand the value in it.

For those of us who do, our personal websites are the perfect means to control what is out there. I’ve found new motivation to help give those like me the means to take this control back.